Marketing Programs and Strategies

Marketing Programs and Marketing Strategies 

Advertising 

GoPro has several means of advertising, including digital advertising, social media, billboards, print ads and television commercials. 

Sales promotions 

GoPro offers a number of great incentives to increase sales and interaction with the consumer. These offers include daily giveaways where consumers can upload their pictures and videos to win prizes from GoPro, and by using  GoPro Promo Codes where shoppers can take advantage of discounts on GoPro cameras and accessories by entering a promotional code while shopping online. GoPro also has trade shows to create brand awareness and showcase GoPro's to consumers.

Public relations

GoPro has several celebrity brand ambassadors such as Shawn White, Felix Baumgartner and Ryan Sheckler, as a way to connect with their adventurous market. 

Personal selling

GoPro sells products through direct and indirect channels such as through the GoPro website, retail stores, and specialty sports stores. GoPro also sponsors major sporting events like the X games. (GoPro, 2015)

Direct marketing

GoPro has made content marketing their best form of direct marketing using videos created within the company and from GoPro users throughout the world. By using this type of marketing, GoPro is able to show consumers why people love their products, and why having a GoPro is unlike any other recording device.