Competitive Situation

Competitive Situation

Direct Competitors 

 GoPro competes directly with comparable wearable technology-based action cameras

Competing Product	Pros	Cons
Sony HDR-AS30V	Software which helps to stabilize shots, wide range of accessories and lower cost than GoPro (Furchgott, 2014)	Standard Camcorder not suited for high impact shooting.
Garmin Virb Elite	Action camera, connects to other Garmin products and heart rate monitor	Heavy, cannot connect to competing products and has a time consuming set up. (Furchgott, 2014)
ION Air Pro 3 (Garmin)	Lightweight, fewer buttons to allow for easier use	Requires computer connection to make changes, no screen to view footage.

Indirect Competitors 

While GoPro has direct competitors in the wearable technology-based action camera market, it also has indirect competitors in other photo and video capturing tools. 

Cameras

Traditional cameras are a top indirect competitor for GoPro for a multitude of reasons. Some users prefer traditional cameras and have yet to adjust to newer wearable-technology formats as seen with GoPro products. Additionally, traditional cameras are generally more affordable. Traditional cameras might also seem to be a better option for practicality purposes, specifically for users which are not engaged in activity which would require action shots and footage. Some of the top traditional camera competitors for GoPro are Canon PowerShot SX600 HS, Nikon D3300, Samsung NX1, and Panasonic Lumix DMC-LX100, all ranging in prices from $170 to $1,999, depending on whether or not they are intended for leisure or professional purposes (Grunin, 2015)

Camcorders

Traditional camcorders are still strong competitors, particularly for users which intend to capture daily life footage, because they are easy to hold, travel with, and capture video with. Similar to the aforementioned traits of traditional cameras, some users may prefer traditional camcorders for a more affordable price and more traditional style, specifically if they do not have a need for live action footage. Some of the top traditional camcorder competitors for GoPro include Canon Vixia, Veho Micro-digital camcorder, Sony HDR-CX190 High Definition Handycam, and Panasonic HX-WA2 Waterproof Full HD Camcorder with prices ranging from $60 to $340 (EZVID, 2015)

Smartphones

With substantial advancements in technology, smartphones are capable of capturing high-quality photos and video. Smartphones are a top competitor considering that most users almost always have a smartphone on-hand to quickly and easily capture photos or videos. While smartphones do not offer as many capabilities as GoPro products, they are a top competitor for GoPro because of their multiple functions. Some of the top smartphones with advanced photo and video capabilities are the Samsung Galaxy S6, iPhone 6 Plus, Samsung Galaxy S5 Active or Sport, HTC Desire Eye, and the Panasonic Lumix DMC-CM1 (Captain, 2015)