GoPro Company Overview and Profile

GoPro

Product Overview

GoPro is a company, which offers a series of unique video capturing cameras and accessories. GoPro has established a brand which differentiates its line of cameras from those of competitors’. The GoPro camera series offers a multitude of features from incredibly high resolution and frame rates to waterproof durability. The company is the first of its kind in many ways, including having won an Emmy award for high quality performance video footage. The GoPro series is a favorite among athletes, adventurers, and anyone hoping to capture exciting footage in a unique way.

Product Profile

GoPro action cameras are distributed in 90 countries around the world, mostly using a distribution network outside of the United States. GoPro works with three general classes of retail trade; specialty retailers, such as surf, bike and dive shops that do not traditionally sell electronics, sporting-goods retailers, including Sports Authority, Dick’s and Academy, and traditional CE retailers, such as Best Buy, Target, and Amazon. (Tarr, 2013). The GoPro is currently in its growth stage of the product life cycle. Growth is the stage where a company starts to see improved sales and revenues due to consumer acceptance of a product. During this stage, it is essential for GoPro to educate distributors to gain outlets to sell its products to a larger consumer base.

Company Overview

GoPro headquarters are located in San Mateo, California. There are currently nine subsidiaries located in The Cayman Islands, Hong Kong, China, Germany, Brazil, The Netherlands and The United States. (SEC, 2015) GoPro’s products are sold through more than 25,000 stores in over 100 countries worldwide and through GoPro.com. Nick Woodman founded Woodman labs in 2001 and later changed the company name to GoPro in 2004. What began, as an idea to help athletes document themselves engaged in their sport has become a way for people to document themselves engaged in their interests, whatever they may be. GoPro has enabled consumers from all over the world to capture and share their passions. The company’s mission is to enable people across the world to share their lives through incredible photo and video footage. They aim to create the world’s most versatile cameras and to continue to inspire technological innovation and meaningful experiences. “The world’s most versatile cameras are what we make. Enabling you to share your life through incredible photos and videos is what we do” (GoPro, 2015).